SamplingSampling advertising can be a great way to make consumers aware and get them interested in your product. This usually involves a company giving away a small sample of the product they are advertising in the hope that consumers will buy the product at a later date.
Sampling can also be a great way of getting consumer opinions of a new product. A company in America recently took
Sampling to a new level when they launched a first of its kind campaign that involved them sending 16000 samples to members of the companies fan page on Facebook. A
Sampling campaign of this type not only gives a company the opportunity to advertise their product but also enables them to solicit feedback from their consumer base, as well as other important data such as names, shipping addresses, gender and age ranges.
